This page is the legal answer to a simple question: what does 7updown.com know about you? Short answer, almost nothing. Long answer below, written in plain English first and full legal language second. Last updated: 2026-06-05.
7updown.com is a reading site. There is no signup, no account, no comment system, no newsletter form, no chat widget. There is nothing on this site you can fill in. That means there is nothing identifying about you that we collect, store, or sell. We can't sell what we don't have.
Two things happen in the background that you should know about. First, Google Analytics 4 counts anonymous visits so we know which articles people read. Second, when you click an outbound link to a casino we recommend, that casino's tracking system records the click and pays us a referral fee if you sign up. Neither of those tells us who you are. Both can be disabled by your browser.
We use Google Analytics 4 with measurement ID G-KNPPMDBHTV to count how many people read each article, which countries they visit from at city granularity, what device class they use, and which articles they read before and after each session. IP addresses are anonymised by Google's IP-truncation feature before any data reaches our reporting dashboard. We do not enable Google Signals, demographic features, or audience-list export.
Data shared with Google under this configuration: anonymised IP, browser fingerprint signals, page URL, referrer URL, click and scroll events. Retention period: 14 months (the minimum Google permits).
You can opt out at the browser level with the Google Analytics Opt-Out add-on or by enabling Do Not Track / Global Privacy Control in your browser, which we honour.
When you click a link to Funinexchange, or Funinexchange, the destination URL contains a referral tag that identifies this site as the source, not you. The destination operator records the click in their affiliate dashboard and credits the referral to us. If you subsequently register and deposit, the operator pays us a one-time fee or a small share of revenue. We do not see your account details, your deposit amount, your bets, your wins, or your withdrawals. We see a single aggregate number per month: how many referred sign-ups converted.
Every outbound recommendation link is tagged rel="sponsored nofollow". Your browser can be configured to strip the tracking parameter, we do not consider this a violation of any term.
Our hosting provider (Hostinger) keeps standard server logs (IP, user-agent, timestamp, URL, response code) for security and abuse-prevention purposes. These logs are retained for 30 days and are not cross-referenced with the GA4 data above.
_ga, _ga_KNPPMDBHTV. Google Analytics. First-party. Anonymous.wordpress_test_cookie, set if WordPress detects an admin login attempt. You will never see this as a reader.That is the full list. No advertising cookies. No retargeting pixels. No social-network tracking. No fingerprinting libraries beyond what GA4 uses by default.
editorial@7updown.com.Even though we collect essentially no personal data, the law gives you the following rights you can exercise at any time:
Email privacy@7updown.com for any of the above. We respond within 30 days.
This site is for readers 18 years and older. We do not knowingly accept any traffic from minors, and Google Analytics' age-inference features are disabled in our configuration so we cannot generate inferences about minors either. If you believe a minor has visited this site, please email privacy@7updown.com and we will exclude the IP range immediately.
We will update this page if our data practices change. The "last updated" date at the top of the page always reflects the current version. Material changes will be noted in a "What changed" line at the very top of this page for 30 days following the change.
Privacy questions and rights requests: privacy@7updown.com. Other inquiries: see our Contact page.